Griffith Observatory
2017
Griffith Observatory has long stood as Los Angeles’s beacon of science and wonder. This brand refresh modernizes the observatory’s logo and unifies its visual voice under a design language rooted in Art-Deco architecture, paying tribute to its timeless form while bringing it confidently into the present. The full range of assets includes a redesigned logo with complementary icons, printed media, wayfinding, and webpages.
CLIENT
Self-Initiated
Role
Brand Designer
Year
2017
Scope
Brand Identity
Environmental
Web Design
Griffith Observatory
Griffith Observatory has long stood as Los Angeles’s beacon of science and wonder. This brand refresh modernizes the observatory’s logo and unifies its visual voice under a design language rooted in Art-Deco architecture, paying tribute to its timeless form while bringing it confidently into the present. The full range of assets includes a redesigned logo with complementary icons, printed media, wayfinding, and webpages.
CLIENT
Self-Initiated
Role
Brand Designer
Year
2017
Scope
Brand Identity
Environmental
Web Design
Griffith Observatory
Griffith Observatory has long stood as Los Angeles’s beacon of science and wonder. This brand refresh modernizes the observatory’s logo and unifies its visual voice under a design language rooted in Art-Deco architecture, paying tribute to its timeless form while bringing it confidently into the present. The full range of assets includes a redesigned logo with complementary icons, printed media, wayfinding, and webpages.
CLIENT
Self-Initiated
Role
Brand Designer
Year
2017
Scope
Brand Identity
Environmental
Web Design
About
Griffith Observatory has been an inspiration for science and exploration throughout the greater Los Angeles county since 1935, and serves as a testament to mankind’s pursuit of knowledge throughout the ages. Although the observatory has shown what is possible through innovation, Griffith Observatory has yet to undergo a complete innovation of its own brand to help market itself to the current and future generations. This redesign aims to modernize the observatory’s logo and unify its brand under one design language while paying homage to the original architecture and Art Deco stylizations of the observatory.
About
Griffith Observatory has been an inspiration for science and exploration throughout the greater Los Angeles county since 1935, and serves as a testament to mankind’s pursuit of knowledge throughout the ages. Although the observatory has shown what is possible through innovation, Griffith Observatory has yet to undergo a complete innovation of its own brand to help market itself to the current and future generations. This redesign aims to modernize the observatory’s logo and unify its brand under one design language while paying homage to the original architecture and Art Deco stylizations of the observatory.
©2025 Rae Gaddi. All Rights Reserved.
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©2025 Rae Gaddi. All Rights Reserved.
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