Los Angeles Memorial Coliseum
2024
The centennial anniversary of the Los Angeles Memorial Coliseum brought about a flurry of exciting events to commemorate 100 years of groundbreaking history. We crafted bold advertisements, participated in memorable campaigns and fundraisers, and even took part in promoting a one-of-a-kind celebration song made by USC alumni. Fight On!
CLIENT
Los Angeles Memorial Coliseum
Role
Brand Designer, Art Director
Year
2024
Los Angeles Memorial Coliseum
The centennial anniversary of the Los Angeles Memorial Coliseum brought about a flurry of exciting events to commemorate 100 years of groundbreaking history. We crafted bold advertisements, participated in memorable campaigns and fundraisers, and even took part in promoting a one-of-a-kind celebration song made by USC alumni. Fight On!
CLIENT
Los Angeles Memorial Coliseum
Role
Brand Designer, Art Director
Year
2024
Los Angeles Memorial Coliseum
The centennial anniversary of the Los Angeles Memorial Coliseum brought about a flurry of exciting events to commemorate 100 years of groundbreaking history. We crafted bold advertisements, participated in memorable campaigns and fundraisers, and even took part in promoting a one-of-a-kind celebration song made by USC alumni. Fight On!
CLIENT
Los Angeles Memorial Coliseum
Role
Brand Designer, Art Director
Year
2024
About
Commissioned in 1921 as a World War I memorial, the Los Angeles Memorial Coliseum has since hosted numerous events, including the the first Super Bowl in 1967, the 1932 and 1984 Olympic Games, Nelson Mandela’s return to America, and Pope John Paul II’s 1987 Papal Mass, and concerts by artists like Bruce Springsteen, The Rolling Stones, and Pink Floyd. The Coliseum has been at the forefront of many significant events, and will continue to shape Los Angeles' historic landscape in the future.
About
Commissioned in 1921 as a World War I memorial, the Los Angeles Memorial Coliseum has since hosted numerous events, including the the first Super Bowl in 1967, the 1932 and 1984 Olympic Games, Nelson Mandela’s return to America, and Pope John Paul II’s 1987 Papal Mass, and concerts by artists like Bruce Springsteen, The Rolling Stones, and Pink Floyd. The Coliseum has been at the forefront of many significant events, and will continue to shape Los Angeles' historic landscape in the future.
LAMC Centennial Celebration
Anniversary Anthem
Several campaigns were developed to celebrate the Los Angeles Memorial Coliseum's 100th anniversary, including the USC alumni-led anniversary anthem, We Came to Bring the Fire," an exciting collaboration made possible by current USC staff, students, and USC alumni, Ella Collier and Sam Vendig.
LAMC Centennial Celebration
Anniversary Anthem
Several campaigns were developed to celebrate the Los Angeles Memorial Coliseum's 100th anniversary, including the USC alumni-led anniversary anthem, We Came to Bring the Fire," an exciting collaboration made possible by current USC staff, students, and USC alumni, Ella Collier and Sam Vendig.
Centennial Celebration Coin
A limited-edition coin was designed to feature the Coliseum's iconic peristyle and USC Trojan's Big 10 debut.
Centennial Celebration Coin
A limited-edition coin was designed to feature the Coliseum's iconic peristyle and USC Trojan's Big 10 debut.
Additional Campaigns
Seasonal print, digital, and social campaigns promoting LAMC programs, including the Bricks Program and the annual Commencement Tours.
Additional Campaigns
Seasonal print, digital, and social campaigns promoting LAMC programs, including the Bricks Program and the annual Commencement Tours.
Prints, Publications, and Large-Format Signage
We collaborated with OOH printers to produce and install posters and banners in and around the LAMC stadium venue, promoting ongoing university programs, football games, and music events.
Prints, Publications, and Large-Format Signage
We collaborated with OOH printers to produce and install posters and banners in and around the LAMC stadium venue, promoting ongoing university programs, football games, and music events.
Several publications, including Iconos Magazine and Venues Now Magazine, were used to promote LAMC and The Torch events, as well as celebrations for the Coliseum.
Several publications, including Iconos Magazine and Venues Now Magazine, were used to promote LAMC and The Torch events, as well as celebrations for the Coliseum.
Large-format print and digital advertisements can be seen across the university campuses during game day events. In addition, LAMC promotional ads for graduation tours and commencement see the most use during the final weeks of the school semesters.
Large-format print and digital advertisements can be seen across the university campuses during game day events. In addition, LAMC promotional ads for graduation tours and commencement see the most use during the final weeks of the school semesters.
Presentation decks for the Coliseum and The Torch are used for internal meetings with executives and stakeholders, often depicting LAMC's highlights and achievements through the years.
Presentation decks for the Coliseum and The Torch are used for internal meetings with executives and stakeholders, often depicting LAMC's highlights and achievements through the years.
©2025 Rae Gaddi. All Rights Reserved.
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©2025 Rae Gaddi. All Rights Reserved.
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