Seeds Marketplace
2024
Seeds is looking to satisfy hungry palates with a reimagined menu, filled with delicious, locally-sourced ingredients. We came up with a fun and inviting brand identity, remodeled Seeds' interior with a fresh coat of paint, and created colorful 360 campaigns for this deliciously mouthwatering rebrand.
CLIENT
USC Hospitality
Role
Brand Designer, Art Director
Year
2024
Seeds Marketplace
Seeds is looking to satisfy hungry palates with a reimagined menu, filled with delicious, locally-sourced ingredients. We came up with a fun and inviting brand identity, remodeled Seeds' interior with a fresh coat of paint, and created colorful 360 campaigns for this deliciously mouthwatering rebrand.
CLIENT
USC Hospitality
Role
Brand Designer, Art Director
Year
2024
Seeds Marketplace
Seeds is looking to satisfy hungry palates with a reimagined menu, filled with delicious, locally-sourced ingredients. We came up with a fun and inviting brand identity, remodeled Seeds' interior with a fresh coat of paint, and created colorful 360 campaigns for this deliciously mouthwatering rebrand.
CLIENT
USC Hospitality
Role
Brand Designer, Art Director
Year
2024
About
Situated near USC's central Hahn Plaza, Seeds Marketplace's accessible location makes it a convenient choice for hungry staff and students looking for quick bites and hearty meals. From its filling breakfast sandwiches and organic poke bowls, to comfort foods like crispy chicken wings and delectable pastries, Seeds has something to satisfy everyone's cravings.
About
Situated near USC's central Hahn Plaza, Seeds Marketplace's accessible location makes it a convenient choice for hungry staff and students looking for quick bites and hearty meals. From its filling breakfast sandwiches and organic poke bowls, to comfort foods like crispy chicken wings and delectable pastries, Seeds has something to satisfy everyone's cravings.
A Fresh Rebrand
USC Hospitality has reached out to Auxiliary Services for a rebrand that properly reflects Seeds' updated menu of fresh and organic selections. We showcased the retailer's new, vibrant identity through interior layout rennovations, playful murals and signage, and colorful imagery.
A Fresh Rebrand
USC Hospitality has reached out to Auxiliary Services for a rebrand that properly reflects Seeds' updated menu of fresh and organic selections. We showcased the retailer's new, vibrant identity through interior layout rennovations, playful murals and signage, and colorful imagery.
Art Direction
Mood Boards & Ideation
The Auxiliary Services design team conducted research on small and mid-sized local competitors, in addition to colorful food photography, as inspiration for Seeds own imagery.
Art Direction
Mood Boards & Ideation
The Auxiliary Services design team conducted research on small and mid-sized local competitors, in addition to colorful food photography, as inspiration for Seeds own imagery.
Photography
Seeds' new photography assets aimed to show that a healthy lifestyle was achievable through affordable, high-quality ingredients.
Photography
Seeds' new photography assets aimed to show that a healthy lifestyle was achievable through affordable, high-quality ingredients.
Environmental
Murals
The murals we chose for Seeds' interior walls consisted of fruits, vegetables, and other items found in their newly updated menus. We worked with rennovators to fill the upper walls with food and ingredients found in Seeds' menus.
Environmental
Murals
The murals we chose for Seeds' interior walls consisted of fruits, vegetables, and other items found in their newly updated menus. We worked with rennovators to fill the upper walls with food and ingredients found in Seeds' menus.
Menus & Signage
We opted for a lightweight, cardboard material for its ease of replacement and low printing costs. Each menu was affixed to large metal boards which were, in turn, attached to metal rods affixed to the surrounding walls and ceilings.
Menus & Signage
We opted for a lightweight, cardboard material for its ease of replacement and low printing costs. Each menu was affixed to large metal boards which were, in turn, attached to metal rods affixed to the surrounding walls and ceilings.
Accessories
Pins
Small Seeds-themed accessories offers employees a way to express their own styles and showcase Seeds' colorful menus.
Accessories
Pins
Small Seeds-themed accessories offers employees a way to express their own styles and showcase Seeds' colorful menus.
Marketing & Advertisements
Walkway Signage
Exterior signage was positioned along Child's Way, the main route running across the USC campus, to help advertise Seeds' fall semester opening.
Marketing & Advertisements
Walkway Signage
Exterior signage was positioned along Child's Way, the main route running across the USC campus, to help advertise Seeds' fall semester opening.
Posters & Flyers
Small prints and posters inspired by the exterior signage provides a convenient way of creating alternative layouts, while utilizing the same call to action.
Posters & Flyers
Small prints and posters inspired by the exterior signage provides a convenient way of creating alternative layouts, while utilizing the same call to action.
Digital Outreach
Social Media
Social media allows Seeds to deliver campaigns and advertisement to a broader audience. Information on interested parties can also be gathered through post and story engagement, allowing Seeds better insight for future promotions.
Digital Outreach
Social Media
Social media allows Seeds to deliver campaigns and advertisement to a broader audience. Information on interested parties can also be gathered through post and story engagement, allowing Seeds better insight for future promotions.
Online Orders
The Mobile Order app allows USC students and staff to purchase food from vendors and retailers across the campus. I created a series of UX and UI mobile updates to streamline Seeds' ordering experience, giving consumers expanded details on their orders and reorganizing payment options for quicker purchases and food reward claims.
Online Orders
The Mobile Order app allows USC students and staff to purchase food from vendors and retailers across the campus. I created a series of UX and UI mobile updates to streamline Seeds' ordering experience, giving consumers expanded details on their orders and reorganizing payment options for quicker purchases and food reward claims.
©2025 Rae Gaddi. All Rights Reserved.
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©2025 Rae Gaddi. All Rights Reserved.
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